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Notes from the field
Practical articles on AI and the cloud it runs on, for people who'd rather have specifics than buzzwords.
AI Strategy · 10 Jun 2026
Train or Fine-Tune Your Own AI Model? When It's Worth It, and When It Isn't
'Should we train our own AI?' is usually the wrong question. A plain guide to the difference between training, fine-tuning and just using your own data, and when each is actually worth it.
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AI Strategy · 10 Jun 2026
Should You Run Your Own LLM? When Self-Hosting Pays Off, and When It Doesn't
Self-hosting an AI model sounds cheaper and more private. Usually it's neither. A business-first guide to API vs managed vs self-hosted, and the costs people forget to count.
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AWS & Cloud · 27 Jan 2025
Building on Bedrock: Why Your Business Needs an AWS Landing Zone
As your cloud usage matures, a single-account 'wild west' AWS setup turns into security risk, billing chaos, and operational drag. A Landing Zone fixes the foundation.
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AWS & Cloud · 27 Jan 2025
How to Reduce Your AWS Bill Without Rewriting Everything
A practical, operator-focused guide to cutting AWS costs using tagging, right-sizing, and quick-win changes that do not stall delivery.
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The AI Adoption Playbook
If you're reading up before making a move, start here: picking a use case, getting your data ready, and what AI actually costs to run.
Get the playbook